Why the brand change to Supple Pack?
Leave a comment/ Blog /By Supple Pack
Over the last 30 years, we had passionately built National Vinyl Industries into the company that it has become. It has taken us years of relentless passion and excellence to build the brand “National Vinyl Industries”. Considering this, it was not a very easy decision to re-brand ourselves, but if there is one thing that we have learned from our experience, it is that progress is impossible without evolution.
In 1991, our founder Pawan Srimal, excited by the growing needs of Rigid Plastic Packaging established National Vinyl Industries by moulding PVC bottles. Back in the day, most bottles that were used in the industry were made out of PVC. But with the changing times, there was a rising awareness regarding food safety and the industry moved to HDPE / PP / PET / LDPE for its food-grade packaging materials. And with our experience in Extrusion Blow Moulding, we decided to pivot in accordance with the market needs and hence moved our focus to HDPE / PP / LDPE.
While our prime focus and product range evolved, our name National Vinyl Industries continued. This lead to constant confusion in the minds of our stakeholders regarding our products and our capabilities. Therefore, we decided it was important we rebranded ourselves to something that reflected our approach to work.
Our approach with our work and our partners has always been that of flexibility, agility, resilience, and adaptability. And therefore, to reinvigorate our brand to a name that resonated with our values, we renamed ourselves SUPPLE PACK.
The word SUPPLE not only describes our approach crisply but also resonates with the very nature of plastic as a material.
All of this feels like a rebirth of the company, we are ecstatic to serve our stakeholders even better and hope to build a lasting impression with Supple Pack.