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Packaging Is More Than Just A Medium Of Storage
Leave a comment/ Blog /By Supple Pack
Packaging is generally perceived as a facilitator for safe transportation of products and a medium of storage that protects the product from getting damaged and preserves its quality. But in truth, packaging is more than this, packaging is the first interaction a consumer has with its brand!
Packaging That Revolves Around Your Brand.
As consumers ourselves, we understand the importance of a product to reach the customer in the safest and most effective manner possible. However great a product might be, if a product’s packaging fails, it can have large negative consequences on the brand’s value.
We at Supple Pack are extremely passionate about packaging and delivering the best user experience. We consider packaging as being more than just a medium of storage, our products are designed in such a way that it not only protects your product, but also protects and elevates your Brand!
We understand the hard work that our partners put in developing their product, and while we lay great emphasis on the quality of the packaging ensuring the product reaches the end consumer safely, we also work very closely with our business partners in designing visually attractive packaging solutions that not only stand out but also add to the durability of the product.
We develop customised packaging solutions that revolve around the brand and focus on elevating its value. From picking the right shape to the right dispensing solution and color we go all the way in ensuring that we deliver packaging solutions that resonate with the brand’s image.
Decorative Solutions
In addition to the design of the packaging material, its decoration, labelling and presentation of product information goes a long way in building a complete packaging solution.
We at Supple Pack offer multiple decorative solutions on our products to ensure that our partners get 360 degree solutions under one roof.
We provide for metalizing of closures, hot foil stamping, screen printing, shrink wrapping and labelling to ensure not only your packaging stands out but also provides you an economical solution as you get a complete solutions under one roof.
We do all of this with atomisation and state of the art machines that ensure you get the best quality.
While plastic is one of the most versatile materials, it comes with a great environmental impact in terms of its disposal. Plastics if not handled well can cause great harm to the ecosystem, therefore, it is our responsibility to handle this “magic material” responsibly.
We understand our responsibility in minimizing the environmental impact of the use of plastic, therefore, while developing packaging solutions we help in designing products in such a manner that the use of plastic is minimized without compromising the quality and utility of the packaging material.
Choosing the right plastic for the job is also important in enhancing sustainability because the use of the wrong plastic can cause substantially more waste than the plastic itself by reduced shelf-life / product failure / reduced performance. With our vast experience in this industry, we ensure that we opt for the right grade of plastic ensuring higher sustainability.
Case Study
Choosing the right plastic for the job is also important in enhancing sustainability because the use of the wrong plastic can cause substantially more waste than the plastic itself by reduced shelf-life / product failure / reduced performance. With our vast experience in this industry, we ensure that we opt for the right grade of plastic ensuring higher sustainability.
In 2019, we at Supple Pack designed a closure solution for a client that manufactures packaged coconut water. Coconut water is packed in PP bottles and is sealed with an aluminium wad to prevent counterfeiting and enhance the shelf life of the product.
Peeling the aluminium wad can sometimes be a cumbersome task for the end-user. We could identify
that there was potential in enhancing the user experience. After multiple iterations, we came up with a design wherein the cap had a piercing notch which the end user could use to pierce the wad and tear it without any hassle.
This simple and unique solution added great value to the end user experience. It also helped the brand distinguish itself by adding value to the entire product experience for its customer.